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Sejarah Dunkin Donuts

In 1948, William Rosenberg opened Open Kettle, a restaurant selling donuts and coffee in Quincy, Massachusetts; in 1950, the restaurant was given the name Dunkin' Donuts.[8] Rosenberg conceived of the idea for the restaurant after his experiences selling food in factories and at construction sites, where donuts and coffee were the two most popular items. The restaurant was successful, and Rosenberg sold franchises of Dunkin' Donuts to others starting in 1955.

In 1963, Rosenberg’s son Robert became CEO of the company at the age of 25. In that same year, Dunkin’ Donuts opened its 100th location. Dunkin' Donuts was at the time a subsidiary of Universal Food Systems, a portfolio of 10 small food service businesses. And Dunkin' Donuts locations varied greatly, with some selling full breakfasts and other food and others serving only donuts and coffee.

In the following years, the other businesses in the Universal Food Systems portfolio were sold or closed, and the company was renamed to Dunkin' Donuts. The menu and shop format were standardized, and various new menu items were introduced. In 1990, Allied Lyons, which already owned Baskin-Robbins, purchased Dunkin' Donuts, and the two restaurants merged operations. By 1998, the brand had grown to 2,500 locations worldwide with $2 billion in annual sales. In 2004, the company's headquarters were relocated to Canton, and in December 2005, Dunkin' Donuts and Baskin-Robbins were sold as Dunkin' Brands to a consortium of three private-equity firms: Bain Capital Partners, the Carlyle Group and Thomas H. Lee Partners.

in 2006, Dunkin' Donuts began using the slogan "America Runs on Dunkin'" which continues to be used in many advertisement campaigns. By 2010, Dunkin' Donuts' global system-wide sales were $6 billion. In 2012, Dunkin' Donuts launched an application for payment and gifting for iPhone, iPod touch, and Android smartphones

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